New consumer research in 13 of the largest and fastest-growing cities in China is carried out to visit Tourism Australia to further enhance your marketing plan for ten years to continue to attract the wealthy and middle class trip hungry and the top from China to Australia.
The publication of the results will confirm to the latest international visitor numbers and expenditure figures to the current status of China as the fastest growing market in Australia and higher value of international tourism are aligned, with a value of $ 3.8 billion in 2011 to 15 percent in the previous calendar year (Source: International Visitor Survey).
Reinforce the critical nature of this market for tourism in Australia, attended a record 558 600 Chinese Australia in the twelve months to January 2012 17.1 percent (source: Australian Bureau of Statistics).
Study commissioned by Tourism Australia - under the direction of market research and consulting firm GfK Blue Moon - is the earliest time that Tourism Australia has survived extensive research on travel behavior and likings of customers conducted in the speedily rising secondary cities in China, counting Shenyang, Shenzhen, Tianjin, Wuhan, Xiamen, Chongqing, Hangzhou, Qingdao, Nanjing, Qingdao and Chengdu - the increase in all major cities.
The research provides important information about the Chinese consumer purchase intentions and the desire to experience the journey.
The findings of strong preference of Chinese travelers traveled to Australia as their most desired destination distance and consistency so high in consumption patterns and trends identified by the primary's largest cities, both of China (Beijing, Shanghai and Guangzhou) and new secondary cities.
Tourism Australia managing director Andrew McEvoy believes that further investigation is the first time in secondary cities in China essential to establish order in his campaign platform of success and is now trying to maximize the spatial extent and impact of marketing activities in the future.
he research will inform the marketing of tourism in Australia and support the Strategic Plan 2020 by China, announced in June 2011. Under the plan, Tourism Australia will focus on up to 30 Chinese cities in several phases by the end of the decade.
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