More supporters will be traveling to the Irish and British Lions tour of Australia than ever prior to, according to managing director Andrew McEvoy of Tourism Australia.
Official packages including tickets went on sale in the UK, Ireland and Europe for the general public this week, traveling with the Lions rugby - the official travel agent - confirming that they have more than 26,000 plans have supporters traveling by Irish and British rugby for 9 games of rugby show in June and July 2013.
Mr. McEvoy believes that to drive the popularity of former touring British and Irish Lions on a clear opportunity for tourism in Australia, especially from the United Kingdom and Ireland but also in generating increased business travel can be reduced national and spread across Australia.
Tourism Australia, in collaboration with Lions Rugby Travel, the official travel agency for the Irish and British Lions in a series of joint activities to promote major sporting events and Australia to work as a target in advance that the June / July 2013 tour.
Fans can choose from more than 80 tourist routes and for the first time, the ability to choose your own route-building online. Irish and British Lions will play 9 games during their 6 week visit of Australia, counting 3 test matches and 5 games against the Australian Super 15 rugby teams.
The three test matches against the Wallabies in 2013 found Qantas in Brisbane (22 June), Melbourne (June 29) and take the final test in Sydney (July 06), the tour with games in Canberra, Newcastle and Perth (New South Wales and Queensland Combined Country XV), 12 June.
Mr. McEvoy said the fame of the Irish and British Lions tour; jointly with the Ashes Cricket Test Series in Australia organized future provide important profit for tourism, together in conditions of other foreign visitors, but also as a platform to achieve the objective of Australia to promote more widely.
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