Australian Tourism wants to raise business event expenses from $9.2 billion per year to $16bn by the year 2020; although business groups said that the federal government intervention is too late, too little. Chief executive of Tourism Australia, Andrew McEvoy said that Business travelers are preferred by the airlines as they travel in premium business and economy class and they stay in finest three, four as well as five-star hotels.
"We wish for to be a bit more hostile in business tourism marketing targeting the US, New Zealand, Korea, China, Singapore and Indonesia. Their new advertising campaign will inform the globe why Australia is grand for a business event. Business travelers attending conferences and conventions are the maximum yielding global visitors, which spending near about $220 per night compared with leisure tourists who pay $100 per day.
Mike Cannon, Business events executive said that the Tourism Australia and federal government should do extra. Mr Cannon said that neither the tourism Australia nor government is doing enough, regardless of the tremendous logic as well as tremendous benefits to people of business tourism, who signifies 14 city as well as regional business tourism offices in Australia.
"Business tourism goes far beyond the benefits of holiday tourism. The government has to achieve more. Everybody in convention bureaus is performing their bit, however the government has to carry out the branding just as it does with each single industry where it has put big money into. Felicia Mariani, managing director of Australian Tourism Export Council said that Australia carried out well in business tourism, although could do improved if there was more concentration.
She said that there is huge potential which has been under-appreciation. But there are obstacles. The strong Australian dollar has made Australia come out to be a quite expensive destination as compared with other destinations.
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